Mahindra Thar Roxx “Star Edition” Launched: The Most Value-Packed Roxx Yet!
Mahindra has just shaken up the lifestyle SUV segment by launching a new special edition of its popular five-door SUV—the Thar Roxx Star Edn. Starting at an introductory price of ₹16.85 lakh (ex-showroom), this edition is being positioned as the most value-for-money variant in the entire Roxx lineup.
If you’ve been looking for a vehicle that balances aggressive “Rockstar” styling with premium features without breaking the bank, this might be the one for you.
What Makes the Star Edition Stand Out?
The Star Edition isn’t just about a nameplate; it brings a significant aesthetic overhaul and a bundle of high-end features that were previously reserved for the top-tier trims.
- Blacked-Out Aggression: The exterior gets a premium “Stealth” look with a piano-black grille and stunning 19-inch piano-black alloy wheels.
- Sporty Interiors: Inside, the cabin moves away from lighter tones to an all-black leatherette upholstery with suede accents, giving it a much more sophisticated and sporty feel.
- The “Skyroof” Experience: It retains the best-in-segment panoramic Skyroof, making the cabin feel incredibly airy.
- Tech-Loaded: You get the twin 26.03 cm digital screens, a 9-speaker Harman Kardon audio system, and a 360-degree surround-view camera.
For those tracking the Latest Car News, it’s clear that Mahindra is targeting urban lifestyle buyers who want the presence of a Thar with the creature comforts of a luxury crossover. The Roxx is quickly becoming a favorite, much like how the Maruti Suzuki Brezza dominated the compact SUV space with its practical yet bold design.
Performance and Safety
Mechanically, the Star Edition sticks to the proven 2.0L Turbo Petrol and 2.2L Diesel engines, available with both manual and automatic transmissions. While this edition focuses on the Rear-Wheel Drive (RWD) configuration to keep the price competitive, it doesn’t compromise on safety. It carries the same 5-star Bharat NCAP rating and comes standard with six airbags.
This level of safety and performance puts it in direct competition with heavyweights like the Hyundai Creta and the Tata Nexon, which have set high benchmarks for security and features in the Indian market.
The Verdict
At ₹16.85 lakh, the Thar Roxx Star Edition undercuts many fully-loaded rivals while offering a more “exclusive” look. It’s a smart move by Mahindra to offer a “factory-customized” feel directly to the customer, similar to how the Maruti Suzuki Swift often receives special editions to maintain its “cool” factor among younger buyers.
Are you planning to upgrade to the Roxx this year, or are you waiting for more traditional family favorites like the Maruti Suzuki Dzire? Stay tuned to our car launch sections for more deep dives into the 2026 automotive lineup!
