TVS Leads, Bajaj & Ather Close Behind
India’s electric two-wheeler (E2W) market started 2026 with strong momentum. Retail sales in January reflected steady consumer demand, improved product availability and expanding EV adoption across urban markets.
As per retail data, total electric two-wheeler sales in January 2026 stood at 1,11,706 units, registering healthy year-on-year growth compared to January 2025.
🏆 Brand-Wise Electric 2W Retail Sales – Jan 2026
🥇 TVS Motor Company
- Sales: 26,939 units
- Market Share: ~24%
- Driven primarily by strong demand for the iQube range
TVS retained the top position, supported by wide dealership reach and consistent supply.
.png)
🥈 Bajaj Auto
- Sales: 21,346 units
- Growth driven by the Chetak electric lineup
- Strong brand trust in urban EV segment
Bajaj continues strengthening its electric footprint with expanding variants and city presence.
🥉 Ather Energy
- Sales: 18,596 units
- Performance-focused positioning
- Strong metro city demand
Ather maintained third position with steady retail traction.
4️⃣ Hero MotoCorp (Vida EV)
- Sales: 10,122 units
- Gradual network expansion
- Growing awareness for Vida electric scooters
5️⃣ Ola Electric
- Sales: 9,638 units
- Slight moderation compared to peak months
- Continued presence in premium electric scooter space
Other Key Brands – Jan 2026
| Brand | Units Sold |
|---|---|
| River | 4,312 |
| BGauss | 2,791 |
| Others | 17,962 |
Emerging brands continue contributing to overall market expansion.
📈 Market Insights – January 2026
✔ EV adoption remains strong in metro cities
✔ Improved supply chains stabilising deliveries
✔ Growing consumer confidence in electric mobility
✔ Competitive pricing and finance schemes boosting demand
Electric scooters continue to dominate the E2W segment, while performance and range improvements attract new buyers.
